GOLDEN BOULDER WERE IN
2008
(Our View on the
event...)
(...and we're not the only ones)
If you enjoy holiday talent shows - this could be
the ultimate version without even going on holiday!
(The money you save might even support your hunger for Future touring)
This is intended as an objective and respectful
report on our dip into a modern incarnation of the talent show industry.
Just as the winners of the Live and
Unsigned National finals of 2007,
for us, it didn't appear to live up to the aims and expectations of "Get Live,
get signed". It is a
clever concept which openly emulates the well known TV formats such as
X-Factor or Pop Idol except there's no public vote - just friends and family
that buy the tickets! On one web forum even one of this year's judges has
doubts about the validity of the method, certainly we put
it to the test as you'll see later on. A couple of years ago there was South Coast Idol -
so this business
emulation changes with the
times to tempt you in. Some differences to traditional music companies is how
these schemes handle applicants, assess the talent, and how they follow through
for winners. Certainly you need to be able to afford, or have someone who can
afford to get the tickets sold. OK, so you need a following in this business,
but who's likely to follow you to a 3 minute gig apart from close friends and
family? Even some of them can drop out at £6 per ticket!
Obviously any recently formed, evolved or even established
company needs money to operate, and if a such a company doesn't have enough
ongoing commercial product in a traditional form (for example, established
artists income and sales), money would be needed up front. So payments to
any associated companies / websites that make up such events at least save
that company from being too picky about acts that won't make it.
Conceivably it might be more important to ensure money comes in.
If Live and Unsigned was marketed as a backing track / mini disk event then
maybe the wheat could be separated from the chaff at an earlier stage, and
nobody would question it. Simply, "whatever-Idol" implies
something very different to, "Live and Unsigned" which, (to us) implies
playing live music with the chance of getting signed to a record company.
At Live and Unsigned 2008
Chris Grayston was introduced as a judge at our event; having had a successful track record
through Future Music. Someone else associated with a few pop
names we recall from the 80's or 90's was another judge. I forget the other person
and mean no disrespect of course, but
maybe they are hired, or have a vested interest in the business we see as "Live and Unsigned"?
Who knows, but so far so good?
Emulation is often good
business -
a sort of tribute at times. We thought we'd heard of Future Music - but could
not find Live and Unsigned associated with Future Publishing
http://www.futurenet.com/futureonline/ , or the
Plymouth based Future Music and its
contemporary music festivals. Neither Future Music
http://www.futuremusic.com/ or Future
Music Magazine http://futuremusicmag.com/
or the Future Music forums
http://www.future-music.co.uk/
So whether there is any association with any or all of these I've no idea, but
it looked like there might be an association in the press release provided by
Live and Unsigned which said "Or
contact Future Music via e-mail on info@LiveandUnsigned.UK.com".
Most communications came via this address and the first two pages of Google searching
left us wondering at the time of writing, but anyway, we don't want to do anyone a
disservice over it.
Since the first draft (and after
a threat and 'put down') we are now informed regarding this
particular Future Music -
formed for well over one year by the time of our auditions. A very
impressive and stylish graphic
webpage cleverly scrolls through lots of very general advice and opportunities
if you do a deal with them. One section asks "Do you have the
financial resources to stay on the road continuously, performing in new
markets that are unfamiliar with your act for no pay until you establish
yourself in that market?" Apparently it's "another £10k
website", and in the interests of fairness here's the link:
www.FuturemusicManagement.com
so "open your eyes" as Chris
Grayston advised us amongst other things... It really does matter
how hungry and wealthy you are to achieve fame and success with an
exclusive deal in Future. It could be a long haul, and no income from continuous gigging!
It's a strange world, so there could be plenty
of candidates out there.
(I should also mention for
completeness that Live and Unsigned is NOT the same as the Kerrang /
Vodafone "Live Unsigned")
The ethos as outlined in the Live and Unsigned
blurb:
Chris Grayston, Events Director of Live & Unsigned explains: "This cannot be
compared to any other talent searches. We are interested in discovering and
exposing talent at its best - live! It is as simple as we say: Get Live, get
signed."
Objectivity or Subjectivity?
First and foremost comes money otherwise how can it all happen? I don't know
if there is a major artist income or a publishing catalogue here, we could not see
anything, but friends and family that can
afford to pay (or be paid for) to support entrants to the talent shows is of
course a valid business alternative.
The Process
You attend an audition, and on acceptance are provided
with a book of 30 tickets valued at £180 (£6.00 per ticket), to sell and promote
the event. You are provided with a press template to aim at the media, and asked
to keep records of where and when you are successful at promoting Live and
Unsigned. You are also asked to sign a complex looking agreement - we had to
question parts of it (such as exclusive marketing) due to our music industry
endorsements with Elixir Strings, Blade Guitars, and Audix Mics and they waived the conditions
immediately, at the time we were thankful for their acceptance, in hindsight it
might have been better for them to say it could be a problem? Sadly (and we
really mean that) the further we went the less about live music it seemed to be.
So we are not complaining at all about the outcome for us. "Live and
Unsigned" may suit some people perfectly. But being as objective and
sincere as possible - here's why it won't necessarily suit established
musicians.

Time for a commercial break? Click
above...
The TICKETS
We contacted Chris regarding tickets, as we are playing
regular gigs, and people might have to pay £6 to see a two hour gig, but how do
you convince people that a 3 minute slot was worth the money? Maybe you can pay for
all the tickets, or have wealthy family members that will
do anything to help buy a gig... Instead we offered to pull out if we were not in a
position to sell the tickets. Chris advised us that we really will need
supporters to get anywhere in this industry so do our best and let him know if
we were in or not. So we decided to see
how much this was to do with talent or even promoting artists and how much it was to do with
income from the talent shows. So, lets "just do it" the guys decided, and they
were quite prepared to walk away
irrespective of the outcome... About 10 days before our "Live Regional
Semi-Final" date, an email specifically advised us of a shortage of remaining
tickets. I suppose we should have let them know we had spare ones if they
needed them for any 'rent a crowd' acts out there...
The Support Network
After qualifying you are regularly emailed asking you to let other
people know they can audition at other venues around the country, (which of course
also increases the competition) but you are also offered an
exclusive opportunity to promote your band on the Live and Unsigned website and
MySpace, and told about ways to have your music promoted on the "radio"
and "TV" though a network of contacts and websites, and to contact these
so that exclusive
interviews can be recorded in person or by phone...
Our Experience of the network
All sounds incredible doesn't it? Although we couldn't see a lot of recent
input, we sent off our mp3's and biog as
advised and got a read receipt. We sent a reminder email a
few days later, and received a fairly brusque response about things being being busy.
We still hadn't heard back a few weeks later, and the "Live Regional Semi Final was due to take
place so decided not to push any more. We did set up a profile on the .uk.com website as advised,
with pictures, biogs and links etc but I believe it received '0' views. A few
days ago we were told that none of our mp3's were good
enough which is why we heard nothing... "nuff said", but they could
have told us maybe? So, only send professional studio produced tracks... mind you, that's one of
the prizes on offer (could this be a chicken and egg syndrome?) We
were interested in getting some tracks laid down without shelling out a few
thousand pounds. There was a quoted '£20,000 worth' available to over 18 winner. It
does depend on how much the chosen studio charges to know what
that will achieve of course. For the under 18 it stated
the option to
record a track written by Lemar and Mark Hill (Craig David’s producer) and will
additionally get to record an album... the
latter was just what we wanted.
The "TV" reference appeared to
us to be a few wmf file
videos on a (dot)TV website, and "Radio" another part of a website and a few
different MySpace pages... maybe we didn't look hard enough through our TV
listings for anything more substantial? Other sites provide a wide range of
virtual opportunities such as advertising space for people to offer themselves
forward for work or events in entertainment generally. I presume this gets use
from people as there were some interesting listings the other way too. People to
appear in TV shows and stuff, or appear in local events around the country. I
think I'm right in saying there were listings to ask if anyone wanted to present
Live and Unsigned shows.
The Show:
Most battle of the band events will supply a basic backline and drums, and
expect you to supply cymbals and breakables. If you are slick about it and
use effects then your own amp / rig can be used as well...
Less than a week before the event we were asked to
urgently call and discuss equipment. "You might need to bring your own drums if
that's OK" We said it was no problem and said we can do a very quick setup if
required. The next day we saw an email to everyone to say the drum kit was
being provided by Golden Boulder. This was a bit annoying (to say the least) as
we were not asked if we'd provide a kit for the event, so I suggested they
soften the blow for our drummer, but they were not prepared to hire them for
£50, despite the drums being "a £1k investment by us". So, maybe we were seen as
bad boys, despite (by then) also starting a hypothetical enquiry for drums and backline
hire for about 20 gigs... in the future. It seemed
a bit protracted, and indeed
if serious we thought the initial hire of drums would have been OK too?
We arrived at the venue (Ferneham Hall in Fareham), and registered in.
We handed in our envelope with money
and our remaining tickets. A lady presenter asked who we were - we
said Golden Boulder, then after looking through some papers we were asked if we
were in this session (there
are four shows in the day). Without sounding obvious we said "yes". There was no
other discussion or exchange of information to use as an introduction to the audience and judges
which did seem a little impersonal. We were simply directed to report backstage.
When the band entered backstage with
an amp / head and cab it made us wonder about the event even more. I know
some stage managers can be a bit offish - we've met loads at
various gigs and festivals,
but I half
expected our Chris to apologise for daring to bring a guitar with him, and
beg indulgence whilst he plugged it in for the sound check. To be fair the
guy seemed preoccupied with some organisational issues or something.
There was also a comment from someone about a band letting them down with the drums
(LOL), and we could see a fairly awful set on a bare riser ready
to dance around the hard surface due to the lack of a drum mat. According
to the Stage guy there would be no time for acts to put a decent set of cymbals
on.
Why such an apparently established
organisation with so many gigs and contacts doesn't own a kit already or
doesn't hire one anyway is anyone's guess. Certainly
there's plenty of banners, Live and Unsigned graphics and electronic
moving text screen bits around to make you think this is as much an
actual
music, as well as virtual music operation...
Quote from another website / forum - about Live and Unsigned 2008 but
nothing to do with us or the show we were at
"To be honest the sound was rubbish that day, but we have
xxx xxxxxxx
sound crew to blame for that.
It did not really make much difference to xxx's performance"
At least the drum set up was the
same for everyone, and Ellz was now resigned to "a
less than ideal set up" for the jazzy rock
number we'd written. (We chose "Song4Ron" based on advice from the original
audition judges having heard a piece of it in a medley, three months back)... (There's a YouTube link above
of an early performance of this number, filmed five months previously at
the Hobbs Music Festival). It is about the most sombre song we have
written, but it does have melodic lead guitar and harder rhythm to balance
it,
offset with poetic vocals during the melodic guitar and strong vocals at
the crescendos - maybe we should have just played
one of the heavy rock songs after all - maybe "Shame on You".
Anyway back to the day...
Each act does a brief sound check, then
everyone is quickly sent out, ready to open the doors to the next session of friends and family
audience. A
slick talent show ensues, a familiar, if compact format whizzes you on stage, you
do three minutes, then get whizzed off again. Phew, fifteen acts in just over
1 hour - no wonder there's no time to change cymbals. I'm sorry but in the end
we found it a bit hilarious, and there were people in the audience
commenting on how there was too much karaoke... and others giving back bad
looks because presumably it was their relative up there. (Neither exchange was anything to do
with us, we just observed it and heard it). It is so difficult to observe
this and give rightful respect to people on stage who haven't actually
done anything wrong of course.
The "X-Factor-ish" or
"POP-Idol-ish" routine
can wear a bit thin. There were a couple of 30 second chats between the judges and
presenters on stage, which might emulate a Simon, Sharon and Louis set up.
The difference is that nothing specific is said, certainly nothing
directly to any performer. "Lets wait and see" or "lets keep an open mind"
for example; so certainly nothing that could upset the tension for paying
supporters or parental investors. The audience, as we said, obviously tends to consist of friends and family for
each act, so if each act sells £180 of tickets then maybe you
don't want to upset them too much until the end? Remember the regular emails and prompts? The
very professional promotion of
ticket sales and promoting more entrants to compete against
you? If you want to sell any multiple of £180 worth of tickets you are
advised this can help you influence the judges.
Quote from another website / forum - about Live and Unsigned 2008 but
nothing to do with us or the show we were at
"Not keen on the idea of audience votes. Some people had 40+ people
watching and others had a handful.
Felt bands with more members had more chance of getting through. There
were some great acts though".
No matter if you sing along to a backing track (which
can include vocals on it), or sing to a Karaoke track, or even live sound
with an adult
strumming while you sing, it's all valid at Live and Unsigned.
For some it may be the first time on a stage and judging by the range of "be kind as she's a little shy" through to
arriving on stage with crutches to sing along to a recording of "Valerie",
some will be very happy simply to have had the experience. It seemed to us that the under 18yr slots included a
certain level of talent akin to an end of term school concert, or a holiday camp karaoke spot.
But then, we are in no position to judge of course as we're "not good enough"
anyway... Seriously it was
difficult to get 'fired-up' the further we went along the
Live and Unsigned 2008 process.
There were some gems amongst the fifteen acts
of course, and
some of the sing-along to a CD acts showed potential in our view - but you can
only really judge and compare with bands if they work with a live sound. There were three bands
(real music), one girl singing quite meekly while the adult strummed an acoustic guitar.
Apart from a third singer guitarist we think it was all pre-recorded
for the remainder, although one girl did bring a dancer on stage to shadow dance
alongside. So this was the broad
definition and totally inclusive Live music
in these stages of Live and Unsigned for 2008...
Getting back to "Live and Unsigned" saying you
are able to influence the judges votes by writing your top two choices on the used
ticket and handing it in after the acts have finished. Obviously ticket sales help to
pay for the events if no-one independently sponsors or advertises, and there's nothing wrong with that per se.
Equally for the artist there's no safer way to apparently influence the judges than to have
sold the most tickets you can possibly afford, and
having done so, it must be questionable how
objective the audience is likely to be about choice two? After putting your own act as 'no1' then
(have faith) either give a
credible second place choice or maybe (more likely) choose a worse or even
the worst act as 'no2'.
However If enough
people think an act is terrible then heaven forbid they could even win? If not,
then make your own mind up as to how much influence there was in the first
place? It could possibly be a dilemma for judges at times, and openly discussed
on forums this year.
Quote from another website / forum - about Live and Unsigned 2008 but
nothing to do with us or the show we were at
"It was really difficult judging as the talent was quite high. I am also
concerned about the audience votes aspect.
It was my first time judging semi-finals and I had no idea, we voted and
the points counted and then the audience votes were added to that.
I guess the more people bring with them, the more chance they may have of
winning.
I will mention this to the organisers as it is not completely fair
really".
Call us dim for deciding early on to continue with
the process even with the expectation we might not be viewed favourably if we didn't
sell tickets. Although initially concerned about this, in the end it was more
c'est la vie - we had entered a
competition called Live and Unsigned. This indicated that this
would be a serious live music event, and entrants are interested in being
signed up.
Of course this is only a loose indication.
After all, the real TV shows rarely have live backing musicians or
even musicians up front,
however they do take the winner to a position of being signed (for whatever short
period the producer decides). The other factor (no pun intended) is the general
public that vote on the real shows don't just consist of friends and family. Also
you get a little bit of background to base your vote on compared to a fleeting three minute slot
without any other niceties apart from "they are from...." I suppose it
makes things easier to only do three minutes, easier for the cash-flow and
easier for anyone to enter. We wonder how many of the entries could have done a
proper ten or twenty minute slot?
So this was as much a matter of intrigue as anything else,
and circumstances kept leaning us toward doing the gig and "calling it a day" irrespective of the outcome, but we need not worry, as
handing over £48 for 8 tickets sold apparently wasn't a good start to any assessment of
our usefulness in the music industry or our hunger for fame (LOL-ocks). Anyway, it hadn't
cost a fortune... actually maybe it was
considering it was
a three minute slot on stage? Of course I've been advised we were not good enough
anyway -
and we're definitely not going to complain about that happy release as we thought
the Live and
Unsigned set up wasn't very good either! With three band members and only two
families represented, we felt really guilty about the few tickets bought
by staunch supporters.

We had decided a good time before to
pay them back and not push tickets to others as it just didn't seem right,
and anyway we've got proper gigs coming up that we'd like them to support.
"Phew" was all we thought as we went off to prepare for real gigs where
our first number lasts longer than the whole of our gig with Live and
Unsigned. Thank goodness there was a side door near the stage otherwise
we'd have had to buy tickets to get in ourselves...
So, best of luck to the Karaoke queens, metal bands
and cutie starlets that
can afford to ride this musical funfair in 2008. It has a valid place in the
market, but not for serious musicians maybe. We've spoken to a number of
past finalist entrants - some quite well respected regular paid musicians - who said Live
and Unsigned was less than they'd expected... we'll just leave
it at that, for fear of more threats (LOL)
The Special Guests
We forgot to mention the mystery guest act which
was hyped up from the early stages of the commentary - and yes, when
they were totting up the money and ticket choices at the end, ready to announce
who would be the best acts to carry the process forward, we were treated to
two guys singing along to a CD of an old Marvin Gaye number followed by a
repetitive musically backed session of convincing people to text a special
number to reserve copies of their proudly announced forthcoming first single
release.
Maybe another contributing factor that one of
the paying supporters - totally independent of the families but very passionate,
enquired whether the Guest Act was
"signed" yet? They replied "sadly not yet", but that they hoped to be soon. Well it was
their first single - released (presumably through Future Music), one year after they won the
adult national final of Live and Unsigned
2007. We wish them well of course, they do have good voices, but how to make
yourself known? But of course that's what the management company is for, so look out
BRITS and whoever with any luck. Making it to a national position with the media
is one measure of success, and out of the thousands and thousands (10,000
claimed this year alone) who have taken this route I really don't know how many
have made it. Lasting as a signed artist is even more difficult these days and
might be a completely different prospect.
As we said, we have no need or reason or
desire to defend ourselves about our outcome, but it was quite nice to be
approached by people afterwards and even outside the venue, to say they could
not believe we didn't get through - even a PA guy said - quite unprompted - that
he thought we should have won. Now that did surprise us, as we were
less fired up for this gig than we might have been for a proper one. We were also
separately congratulated on the professional manner in which we took to the stage and were
ready to go inside 50 seconds, well, that comes from knowing what you're doing. Good job we'd already decided it was
probably 'not our thing' before we got there, or we might have been a bit more miffed...
We played Concorde2, Brighton in December 2007 -
and our last number was our song "Shame
On You". It is, (in part), about promo companies that
are more interested in themselves than the artists or
their future.. Someone said it was a premonition, but it's a crazy old
business, and who knows. I certainly doubt we'd be picked for a Live and
Unsigned tour, and we might not be able to afford to do one anyway... who
knows! Good luck to them anyway - and all who enjoy the ride.
We did make some great connections
after the event, so it wasn't all wasted time. Also despite the "press
release" (below) sent off 2 months before, the press decided to wait until
after the event to contact us for whatever reason. We were called up to
discuss all the things we've been up to and have planned this year; that's
nice, and all for free. We don't even have to get people to buy copies of
the paper... but second thoughts -
it'll probably be less than a quid a copy and more than a three minute
read, and you have something to keep afterwards! We'll link the article here in the coming weeks
hopefully. Anyway keep an eye on
the gig list
and maybe you'd like to come along to see the band that just isn't good
enough (LOL).

Luckily we've since been invited and
completed some free
recording with a local college in collaboration with BTEC students, and
have just been approached about recording through a University facility
for free - so that would be superb, and definitely more about music than
anything else to date. It might be a good idea to approach educational
establishments, as they often have the equipment and the skills. Even if
you need to contribute toward costs at least it's going to an entity that
works toward the betterment of all concerned. After all, there's rarely
money in recording contracts these days.

Selling CD's at gigs is a
good way to recoup some of your costs until you strike lucky with Sony BMG
or whoever, if nothing else, it could provide a modest income
beyond the gig fees. Yes, you should be paid, otherwise music might
become worthless beyond what a promo company can make from it themselves.
The industry needs to find a way of keeping itself balanced, and yes
there's still a place for PRS for when you make it big! (Oops, nearly got
carried away, I forgot how bad we are.... heh-heh).
Are we unfair? Please let us
know, we only bite sharks... beyond that we're happy guys - in
it for gigs, for music and great audiences!
There's other speculation and reservation around the internet -
see for example:
http://forum.unrealitytv.co.uk/index.php?topic=2738.0
The "Where Are They
Now" section:
The 2007 Live
and Unsigned Winners & Runners Up
(as listed March 2008) on South Coast Idol / Live and
Unsigned web:
See also
http://www.southcoastidol.co.uk/
- (There are Loads of them!)
www.myspace.com/BKayKazz
it says signed to Live and Unsigned ??? - debut single due for release
7/7/08 ???
www.myspace.com/theloadeddice
it says "involved with Future Music", but Record Label - unsigned / Type of
Label - None
www.myspace.com/RobertBowersLondon -
Record Label - unsigned / Type of Label - None
www.myspace.com/decoysmusic
-
Record Label - unsigned / Type of Label - None
www.myspace.com/Lushishere
Record Label - unsigned / Type of Label - None
www.myspace.com/singSarahsing1986
Record Label - unsigned / Type of Label - None
www.myspace.com/fizzreynolds
Record Label - unsigned / Type of Label - None
http://www.myspace.com/michellenunn
Record Label - unsigned / Type of Label - None
Jake Ward from Andover
(based on a bebo link) - unsigned / so Label None
www.myspace.com/SamSmith2222
(Myspace message: This user has either cancelled their membership, or
their account has been deleted)
www.myspace.com/HardlyHeroes06
Record Label - unsigned / Type of Label - None
www.myspace.com/SpiteMusic
-
this Myspace opens up as being a 36 year old female from Illinois USA
called Corliss ???
Good luck to all the above (including Corliss
presumably) it's a tough old world out there with many sharks in the pond
but then again swimming with dolphins is less fashionable these days...
Is it as simple as they
say: Get Live, get signed?

The views expressed here are
entirely our own from our own experience
No disservice is intended, and we welcome any corrections from qualified
sources.
E&OE

The starting point... and how to
build it up
"Firstly congratulations on getting through to the Live
stages we have had over 10,000 enter this year (and still growing by the day!)
across the UK so well done!
Your Live show is Under 18’s show 2 on Saturday 23rd
February 2008 so supporters to turn up at 2pm for 2.15pm start..."
SEE
PRESS RELEASE BELOW
